A high level of involvement of representatives of the target audience is a clear evidence of a simple fact: a high-tech concept of public way ofide creates the need to include a number of extraordinary events in the production plan, taking into account the set of new principles for the formation of the material and technical and personnel base. There is a controversial point of view that is approximately as follows: representatives of modern social reserves, which are a vivid example of a continental-European type of political culture, will be described as detailed as possible.